A FASHION-FIRST APPROACH

THE DYNAMITE STORY


Fashion today is all about personal choice, but it’s good to have a go-to ace team to guide you through the hottest trends for the new season.

the lady boss


"Over the years, we’ve helped our customer keep on trend, we put her needs first and foremost."
That priority has been the engine behind the growth of the brand into a major retail and fashion force.

 

“The young career woman is much more savvy these days, thanks to fast fashion and the omnipresence of social media,” Vongas says.

 

But nothing stays static, certainly not in fashion. “We’ve evolved,’’ she says, “because we’re big on change.” And yet, some things stay the same.

 

“Women will always want to express themselves through their looks and their personal style. We create the desire and the wow factor.”

THE DESIGN GURU

"For fall, the big staple is the blazer, worn in a modern way."
Our consumer is feminine and career-oriented, she goes out (a lot!) and she likes day-to-evening dressing. “But no matter what the trend is, she needs to feel and look attractive,” Tomaszewski says.

 

With that guiding golden rule, the Creative teams are primed to design, edit, refine, and bring to market a wardrobe for the confident, stylish, sexy woman.

 

“The brand is moving more fashion-forward,” Tomaszewski reports, “We are taking more risks.”

HEAD OVER HEELS


must-have over-the-knee boot and killer heels in copper, go-everywhere black, siren red, and oh-so nude.

 

Shoes complete the outfit and compliment the collections in-store. “So it’s a one-stop destination,” says Valérie Bédard, the Dynamite Executive who developed the footwear collection.

"You can wear a white tee with a pair of jeans, and a nice shoe pulls it all together."