Two models wearing blue jeans.

The
Denim Guide

Two models wearing blue jeans.

The
Denim Guide

Meet your new favourite
styles, shapes and fits.
Model is wearing light washed jeans.
The ROSIE
Semi-Relaxed Fit
With its slim leg and ultra-high rise waist, Rosie might just become your new favourite pair of jeans.
Model is wearing mom jeans.
The CLAUDIA
Relaxed Fit
Our designated mom fit jean. There’s something nostalgic about Claudia’s relaxed fit and ultra high-rise waist.
Model is wearing light washed jeans.
The HEIDI
WIDE LEG
Heidi hugs you at the waist but gradually flares out at the leg for ultimate comfort and style.
Model is wearing black carrot jeans.
The GIGI
CARROT LEG
Reminiscent of the ‘80s, Gigi gives you volume at the hips and a tapered, ankle-length leg for a modern effect.
Model is wearing a pair of skinny jeans.
The KATE
Skinny Leg
The iconic Kate: you love her for work or weekend. Perfectly fitted, with a regular or high-rise waist.
Model is wearing dark wash jeans.
The BRIGiTTE
FLARED LEG
‘70s-inspired, designed for today. Brigitte is semi-fitted with an ultra-high rise waist.
CARE TIPS FROM
OUR DESIGNERS
WASH

Wait as long as you can between washes (spot clean if needed).

Wash inside out and with similar colours to keep the colour fresh.

Always wash in cold water with a gentle detergent.

Model is wearing dark wash jeans with a white top.
Model is wearing ankle length black jeans.
DRY

Avoid high heat at all cost.

Air drying is best (but can make them a little crunchy).

Throw in the dryer or steam for 5 minutes to soften them.

Model is wearing dark wash jeans with a white top.
WASH

Wait as long as you can between washes (spot clean if needed).

Wash inside out and with similar colours to keep the colour fresh.

Always wash in cold water with a gentle detergent.

DRY

Avoid high heat at all cost.

Air drying is best (but can make them a little crunchy).

Throw in the dryer or steam for 5 minutes to soften them.

The wash effects of our denim are done by hand and may differ from one garment to the other. Each piece is unique, and the appearance can change slightly after washing and wearing.

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